Student Housing Business

MAR-APR 2018

Student Housing Business is the voice of the student housing industry.

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THIRD-PARTY MANAGEMENT March/April 2018 56 Meier says it's critical today to drill deeper into metrics for owners than it was in years past. Campus Advantage has a deep marketing bench, for example, through its partner Catalyst and provides detailed data to owners, not just on rental rate increases, occupancy or NOI, but on metrics from digital marketing, branding strategies and online reputation rankings and reviews. "We provide monthly reports on how our websites are perform- ing," says Meier. "We show how much traffic we're getting, where that traffic is coming from, and if we're running any ads or cam- paigns online, we show owners the conversion ratios or click-throughs from those ads. We also report monthly on our online reputation and how it has improved year-to- date. These are just a few examples of what we're providing clients today that are seen as key met- rics in monitoring the operations of their properties." Tight Oversight Student Quarters, which owns 23 properties, brought management for most of its assets in-house in 2017. The company now manages a little more than half of its portfolio, while the remainder of properties rely on third-party management. "This has been a massive under- taking, but it was unquestion- ably worth the time and resources required to do it," says Andy Fei- nour, president of Student Quar- ters. The in-house management is only for the company's assets and does not pursue third-party assignments. "The management company is not intended to make money but rather to closely align the interest of ownership with our property managers. We believe this maxi- mizes the financial performance of our assets and best serves our investment partners." Student Quarters has a joint ven- ture partnership with Blue Sky Alternative Investments Limited, one of Australia's leading invest- ment managers and owners of Aus- tralian student housing. As such, it's incumbent on Student Quarters to provide Blue Sky with property performance reviews. The company does so via quar- Advocate. Adviser. Ally. As a full-service capital provider and servicer, NorthMarq remains an integral part of your loan from beginning to end. We combine more than 50 years of experience with our deep knowledge of all aspects of your transaction to see you through the things you see coming... and the things you can't. C O M M E R C I A L R E A L E S T A T E D E B T , E Q U I T Y & S E R V I C I N G To speak to your local expert, visit Refinance options? Defeasance? Partner buyout? Loan maturity? Supplementals? Disposition? Reserve draws? Prepayment? Ownership change? Lease approval? Property damage? Billing questions? We're here to help. MADISON MEIER Vice President of Business Development, Campus Advantage

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