Student Housing Business

MAR-APR 2018

Student Housing Business is the voice of the student housing industry.

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Page 29 of 128

As the stock of purpose-built student hous- ing continues to grow, differ- entiating your product and service is para- mount. The bar continues to be raised on inte- rior finishes and amenities, making the wow factor hard- er to achieve and, in turn, less valuable. Green building and technology are hot buttons, but we've found that paying atten- tion to the basics can make all the difference. In many markets, a professional site team provid- ing excellent customer service and maintaining the community meticulously can be an important differentiator that allows you to outperform in a soft market — in some cases dramatically. Demi Sterling- Kinney, Aspen Heights Partners Recruit, hire, train, devel- op, equip and reward the best property-level staff. Across the indus- try, we are all working with the same prop- erty types with the same amenity packages, unit mixes, marketing programs, life- style and branding programs and relative value propositions. Yet there is wild disparity in leasing performance driven by underlying operational miscues. The difference in any market, and especially in an overbuilt market, is the staff at the prop- erty delivering on the experience and lifestyle, which are driving customers' decision making. This sounds simple, but property management talent is the great- est issue facing our industry and it is incumbent upon all of us to be thoughtful about developing the next generation of talent. Mitchell Smith, The Scion Group Mattress Firm is proud to partner with a wide variety of loyal manufacturers to bring you the highest quality mattresses to fit your businesses needs. Contact us! Commercial Sales 1-800-934-6848 SERVICE. SELECTION. SAVINGS. LET OUR BILLION DOLLAR BUYING POWER BE YOUR BUYING POWER TM March/April 2018 29

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