Student Housing Business

MAR-APR 2018

Student Housing Business is the voice of the student housing industry.

Issue link:

Contents of this Issue


Page 102 of 128

INTERIOR DESIGN March/April 2018 102 entiator today. "Of course amenities are impor- tant," he says, "but everybody offers them. We want to imme- diately grab the students' atten- tion. We pride ourselves on the fact that all of our interiors have a wow-factor that sets us apart from our competition. I've actual- ly overheard parents saying, 'now I understand the value of what I am paying for' after moving their children into our properties. Art- work and lighting are also key. We have incorporated original artwork installations, often utiliz- ing alumni, and we always incor- porate some really cool custom lighting." Today's student housing prop- erties are being designed for tomorrow's needs, which can be a plus for interior designers when it means more square footage to play with. "Public areas are now being programmed and designed antici- pating future alternative uses," Kirkpatrick says. "A critical driv- er is the provision for package delivery and storage. Emerging technologies such as smartphone notification of package deliver- ies and keyless entries are allow- ing creative solutions to required functionality." Location, Location… Most people would agree that students choose where to go to col- lege based on cost and reputation. But decisions are also influ- enced by the cultural allure of the college town. Is it known for its music scene, like Austin or Ath- ens? Does it have a military his- tory like College Station? Is it pro- gressive like Berkeley? Outdoorsy like Boulder? Whatever the vibe, the host city is a big part of a college experi- ence. That's where interior design can really sell a property to pro- spective residents and guarantors. Décor that nods to a region's spirit shows authenticity, and by care- fully choosing design that reflects the local scene and the university, a property subtly sends important messages to students and parents. "We always find out what the client's vision is and then we always check out the competition and analyze where the project is located geographically," McLeod says. "The geography of a location sometimes means that we go in a completely different direction or vibe to make the project stand out among the competition." Some companies want their brand appearance to be as consis- tent as possible in every market, where other companies will devel- op something completely different each time. Others seek a balance. "We are definitely building an EdR brand, which translates to better quality and service all around," says Kenner. "We have

Articles in this issue

Links on this page

Archives of this issue

view archives of Student Housing Business - MAR-APR 2018