Student Housing Business

MAR-APR 2018

Student Housing Business is the voice of the student housing industry.

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INTERIOR DESIGN March/April 2018 100 some cases takes precedence over the Millennial-era demand for lavish amenities. "As a response to the trend toward larger study spaces, we are allocat- ing more dollars to design and furniture than to amenities than we have in years past," Dement says. "The spend is definitely being focused on items that will contribute to a wow factor to the space," adds Heather McLeod, vice president of business and marketing for Charlotte, North Carolina-based SouthPark Interiors. "Whether that is a photo booth, an awesome wall covering, or customized furniture, we want the spend to go to that wow factor. We find dollars in construction sometimes because we work to price materials with clients to help them get their budgets down so that we can deliver impactful design that will be remembered in the main areas of the project." Such is the case at the 481-bed Hub on Campus at Tuscaloosa, devel- oped by Core Spaces and opening this year near the University of Ala- bama. Students can't miss the large pink elephants anchoring a court- yard. Core Spaces Design Director Mitch Dalton says that it's important to the company to focus a fair bit of the design budget, even if the total budget isn't large, on such memorable pieces. "We are heavy on custom items like giant chandeliers, 15-foot-tall pink elephants holding TVs, daybeds made from horse trailers, or taxis hanging from the ceiling," Dalton says. "We're drawn to thematic designs that play to the local taste and have a sense of humor about them, without becoming excessive or ironic. It's a fine line, but it's fun to explore." Even the big REITs with large portfolios are creating fun and unique spaces. According to James Kenner, vice president of design with EdR (which keeps interior design in-house), amenities aren't the only differ- Concept Development Programming Space Planning 3-D Rendering & Marketing Tools Project Management Signage Design Procurement & Installation FULL SERVICE INTERIOR DESIGN FIRM 214-812-9056 5005 Greenville Ave. Dallas, TX 75206 Follow Us 1 9 9 8 - 2 0 1 8 RETHINKING THE WAY WE LIVE, LEARN, CONNECT, WORK AND PLAY An example of Core Spaces' interior design. Pictured is The James, which delivered in 2017 in Madison, Wisconsin. BKV Group designed WaHu Student Apartments near the University of Minnesota East Bank Campus in Minneapolis. Campus Advantage's Lafayette Place in Oxford, Mississippi.

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