Student Housing Business

JAN-FEB 2018

Student Housing Business is the voice of the student housing industry.

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Page 62 of 88

TURN January/February 2018 62 55 properties, and there are seven that don't yet have their vendor contract signed, that allows us to put an extra corporate focus on those properties by digging in and finding out what's going on," Duckett says. Student housing properties across the country that do not have a productive turn and therefore don't have units ready for students when they showed up on move-in day face a PR and social media nightmare. While a firm action plan and execution to turn a property is the name of the game, preventive measures also save time and money and ease the anxiety of having to fix everything at once. Clark says monthly placement audits leading up to turn can eliminate a host of issues. Petersen stands by maintaining a strong preventative maintenance program by means of quarterly unit inspections to allow staff to take care of damages throughout the year instead of waiting until summer. It Takes Teamwork When it's go time for turn, solid teamwork skills are essential. For a few weeks out of the year, staff is on property for exhaustingly long days, eating breakfast, lunch and dinner together as they turn units all day. Tensions can and do arise under the pressure to complete such a large task in a short period of time. But many companies, knowing how challenging turn can be, do what they can to make it fun. Most pitch in for staff meals, snacks and drinks during turn. The Preiss Company holds a Fit Bit challenge between regions for whoever takes the most steps and holds contests for funniest turn photos. They also provide company-wide turn T-shirts for site staff. "There are a lot of late nights, a lot of laughs. Occasionally a few tears," Maxa says. "Because everybody has to come together with one goal in mind: having a successful move-in. Turn really fosters a giant team building moment for your property and your company." SHB Campus Advantage's team works hard to plan and execute a tight turn strategy. All efforts support the all-important move-in day.

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