Student Housing Business

JUL-AUG 2018

Student Housing Business is the voice of the student housing industry.

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FURNITURE July/August 2018 86 and more important to look at the wants and desires of Generation Z. "Students' tastes are increas- ingly more sophisticated and this generation is transitioning to adulthood more rapidly than the millennials," says Provin. "They want their apartments and furni- ture to reflect that maturity. They have been allowed autonomy and to make their own decisions, and because of that, it is important that their furnishings appeal to them rather than to their parents." Generation Z students are more practical, pragmatic and more anxious than previous genera- tions, according to Provin. "Their world is complicated and they are navigating so many issues daily they want their living spaces to be safe havens from the outside world," she says. "They are taking maximum course loads and work- ing, often fulltime, so they really value the time they spend in their apartments." For the future, Provin believes student housing design will grow to further embrace new techno- logical advancements. "More inte- grated and seamless technology will be a factor and will be increas- ingly taken for granted," she says. "We can probably expect to see some updated and refreshed ver- sions of 1990s trends emerge as nostalgia for the era grows, thanks to an endless supply of 'Friends' and other sitcoms on Netflix. These trends have already made their way back into fashion, so furnishings are not far behind." Christian of Function First Furniture also notes the further integration of technology as para- mount to attracting members of Generation Z. "They were born into a world that was overrun with technology," he says. "They have higher expectations and are better multitaskers. They are also less focused than millenni- als, so Generation Z wants more technology and amenities in their living and study space that keep them plugged in and connected to their technology, apps, and social media. I think the trends will be more technology, more fashion, and more socially driven." Creating environments that promote collaboration and social- ization will also continue to be important when looking to attract Generation Z. "There are stud- ies that suggest that the more relationships you create while enrolled the more likely you are to succeed in graduating — ask Her- man Miller," says Curtis Cook, chief business development offi- cer of The AUS Way. "The goal is not to have students spending all day in their rooms. Ipso facto, a strong focus on study spaces will continue to cultivate great expe- riences and successful students. Generation Z is classified as self- starting multitaskers. Furniture for them will need to be useful or they will see it as unnecessary." In the end, the rudimentary needs of students remain the same, but desired amenities will continue to evolve. "I see the basic needs of students remain- ing somewhat consistent when it comes to their own individual rooms," says Pernsteiner of The Refinishing Touch. "There will likely always be a need for bunk bed configurations with desks or dressers. However, they will always need to adapt slightly by refinishing and accommodating technological advancements." SHB S E AT I N G + TA B L E S VESPER + FLIGHT University Furnishings' design showroom, which showcases the company's latest furniture offerings.

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