Student Housing Business

JUL-AUG 2018

Student Housing Business is the voice of the student housing industry.

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FURNITURE July/August 2018 84 need for fashion," says Christian of F3. "Our clients still demand a product that is extremely dura- ble, but now they are aware that we can give them pieces that are durable, great values, and high fashion all in one." Current students and those entering college this year pre- fer clean lines, neutral colors and simple but elegant design, according to Provin of University Furnishings. "Students are attracted to more transitional styles than in recent years, but do still lean more con- temporary than traditional," she says. "Their preferred color pal- ette includes medium and light gray, white and off white, and they add interest with different textures and finishes in the same color scheme rather than with the 'pops of color' that have been popular for the past several years. This group of students values authenticity — faux antique fin- ishes and forced designs simply do not appeal to them." Goldman of Ecologic Furniture notes an uptick in demand for very comfortable, memory foam mattresses; table desks, rather than pieces with lots of drawers; and simplistic designs that incor- porate technology. "These are the items we see on feedback requests and from properties looking to enhance their position in a com- petitive leasing market," he says. Insenga of The Refinishing Touch notes that today's students have an eye for an urban, coffee shop atmosphere when it comes to room design. "Some of the cur- rent designs appeal to a coffee shop, gathering type of environ- ment — that is very popular right now," he says. "Some designs also may have a more urban aesthetic, others even more retro in their design interpretation. Everything comes back around in a new inter- pretation with design." Creating a space that is worthy of posting on social media is also a selling point in developments today. "Current students are more aware of aesthetics and their sur- roundings than ever before, and social media and the desire to make something 'Instagram wor- thy' is the driving force behind it," says Hayley Pernsteiner, business development and design consul- tant of The Refinishing Touch. "Students want to be in an environment that they believe is unique and pleasing and they want to be able to tell their friends about it," she continues. "Social media platforms have made the younger generation see the world as a photographer would — always wanting to capture their views of an environment." Designing For Generation Z And Beyond Designing developments with longevity is paramount to main- taining a strong competitive edge on- and off-campus. To prepare for the future, it is becoming more SAVE UP TO 80% MORE! With Our On-Site FULL Refinishing and Re-Engineering Process! Don't Replace, Just Refinish! Call 1.800.523.9448 Contact Us Early in Your Specification Process UNIVERSITY TOTAL COST of: NEW FURNITURE REFINISHING SAVINGS (12 week lead time) (No Down time) $$$$$$$$ Georgetown University $1,178,477.00 $204,601.00 82.6% Johns Hopkins Medical School $914,693.00 $206,616.00 71.5% University of Wisconsin $658,595.35 $149,090.76 77.4% University of San Diego $435,366.76 $71,993.00 83.0% Eastern Mennonite University $257,040.00 $54,909.00 78.6% Look at these incredible savings! Your Sustainable Solution Provider • Clean and Non Toxic • Environmentally Friendly

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